Reign is a British children’s clothing brand designed for people that love great style in neutral muted hues. Our clothes are made out of the finest organic cotton that gives the wearer both comfort and style. The colours we use perfectly compliment everyone.

Born to stand out.

We exists for the kids in progress, the ever evolving, growing and striving to be better everyday. Flaws encouraged, have the confidence to just be yourself, after all, you were born to stand out.

The brand is designed and curated by Jennifer Jones.
*images and text courtesy of